UPDATE – 3/23/2011- Lendle.me is back up! Hooray.
Lendle.me, one of the new and very popular ebook lending services, was shut down today. Amazon has pulled the plug on them. The API that connects them to the Amazon database has been revoked. According the a @lendleapp tweet, Amazon said Lendle doesn’t “serve the principal purpose of driving sales of products and services on the Amazon site.” Other lending sites have also had their API pulled according to this statement from Lendle.
Lendle has said they’ll find a way to rebuild their service if their API isn’t restored and they’ll continue to lend ebooks. (hooray!)
Is this a smart move by Amazon or short sighted? Are the pondering getting into this business themselves? Will Barnes & Noble follow suit with their Nook books? Frankly, if I were a bookseller, I’d want that the swapping to be happening right on my own website, where I can keep my customer’s eyeballs on other products.
Read through some of the lendle tweets today and you’ll find many people saying they’ve actually bought more ebooks as a result of the book lending sites. I’m one of them! (more…)










