Many thanks to the Friends of the Library section of the New York Library Association for inviting me to speak at the annual conference. The presentation slides are now available. And resources mentioned during the workshop are listed below.
Facebook Groups & More
- The Shareable Clique
- Libraries and Social Media
- Library Marketing and Outreach
- NYLA PLS: NY Public Libraries
- Facebook Pages Help – it’s always hard to find!
- Libraries of Instagram – Tips and hashtags to follow for fun ideas of what to post.
- 31 Days of Instagram Challenge – The 5 Minute Librarian issued an Instagram challenge in 2015. The challenge was to post an instagram photo for each of the 31 daily hashtags. Good source for interesting library related hashtags.
- 21 Awesome Instagram Accounts for Reposting! – A terrific list of book and publisher related Instagram accounts to follow for repostable IG images.
- Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content – IG doesn’t make it easy to repost other people’s images, but it is acceptable to repost content. Now BufferApp makes it easy to do. BufferApp is also terrific for scheduling Twitter and Facebook posts ahead of time.
- Instagram Hashtags – check these and other hashtags for interesting content.
- #libraries – Instagram
- #librariesofinstagram – Instagram
Helpful Resources
- Buffer &Â Hootsuite – for scheduling and managing your social media posting
- WordPress.com, Weebly, Wix & Google Sites – Free/Premium tools mentioned in workshop for creating a website.
- Email Marketing with MailChimp
- WebJunction’s Social Library articles – great resource for ideas
- Adding a MailChimp signup form to your facebook page
- Friends Groups on the Web – Mid-Hudson Library System list.
- Graphics Resources – from a workshop on graphics for libraries.
- Twitter Friends accounts – The link will do a search for twitter accounts mentioning “friends of the library”
- Social Media: Libraries Are Posting, but Is Anyone Listening?
- Social media – best practices and “libraries doing it rightâ€
- Everything You Need to Know to Run a Successful Facebook Contest
- The Graphical A to Z List of Marketing Terms and Tools Every Librarian Should Know
Graphics, Images and Photos
Taking your own photos is always the most personal way of sharing what’s going on in your community. But when you need a particular type of image for posters, web graphics, etc., check for Creative Commons licensed photos. Many images are licensed CC0 which means you can do whatever you like with the photos without giving credit/attribution. But do pay careful attention and give credit where credit is due (and required!). Libraries and schools have been sued for misuse of images.
- LibreStock – Meta search tool indexes images from 43 different CC0 licensed photo sites. Including the CC0 sites listed below.
- Pixabay – All CC0
- Unsplash – All CC0
- Creative Commons Search
- LibraryImages – collection of library related images, memes, slogans, etc.
Graphics Tools for creating your own images
- Pablo
- GetStencil (affiliate link)
- Canva
- Snappa
